Affiliates must agree to the terms you’ve set by ticking the checkbox in the sign-up section. However, it could be useful to provide this information in more detail so affiliates are absolutely clear about your affiliate policies. Five days after joining Teamwork’s partner program, partners receive an email from Nancy setting a clear goal with a bonus incentive for the first 5 trial signups they drive to Teamwork. Because these are trials instead of paid signups, https://www.xcritical.com/ the barrier to getting started earning through Teamwork’s program is relatively low, and creates opportunities for higher-value transactions in the future. But it’s impossible to provide 1-on-1 onboarding to every partner as you scale your program up. That’s why effective partner onboarding uses automation to deliver resources to partners when they need it most, while also making it easy for partners to access resources on their own when they need to.

• What your affiliate onboarding should aim to do is cut the learning curve so your affiliates get that feeling of making sales more quickly.
• With that in mind, providing affiliates with helpful materials can ease the transition into your program.
• For instance, you might want to share lists of recommended resources – such as specific WordPress plugins – for your new partners to utilize.
• That’s also why this team is available to you long after the onboarding process.
• SilkRoad Technology reports that 53% of HR professionals say that the onboarding process boosts employee engagement.

In addition, affiliate onboarding is important for the growth of your affiliate program overall. This is especially true for affiliate retention and will have an influence on affiliate income. You are likely to see results the more affiliates actively advertise your business. Taylor is the Founder of The Up Foundry; an agency that works with successful SaaS and technology companies to grow their affiliate program revenues and affiliate relationships.

Proven Techniques to Grow Your Affiliate Program

Finally, you might want to use Frequently Asked Questions (FAQs) as another means of directing new partners to your guidelines. An FAQ page can provide vital answers no matter when your affiliates find themselves needing information. Of course, building up a series of guidelines is an on-going process, and it can be a lot of information for partners to digest at once. Given this, try to keep your guidelines simple and remember to notify partners of any updates. A solid welcome message is not only easy to create, but can direct recruits to further resources they may need. Just like any type of work, if a partner isn’t prepared well, they may struggle to make the impact you were both hoping for.

Spending my days writing marketing content, cycling around canals in Amsterdam and attempting to master the Dutch language. You can also compose your own welcome message that will be shown on the affiliate dashboard when they log in. These depictions of target customers help to define your company’s ideal target customers. Unlock ecosystem data from the PartnerStack network of more than 80,000 active partners. Ecosystem leaders like you can now benefit from focused research into their specific business needs.

Evan Weber’s 7 Proven Techniques for Onboarding and Activating New Affiliates

It should be clear to any potential affiliates exactly what kind of relationship they are getting into. They need to understand your perspective, including what it is you expected of them and what role they will be playing in your strategy. We love WPForms’ conversational forms for this because they don’t bombard https://www.xcritical.com/blog/your-affiliate-onboarding-5-success-methods/ people with too many questions all in one go. They allow you to ask questions in a more natural way, keeping your affiliates engaged and helping you to maximize the insights you get. With Affiliate Area Tabs, you can create custom tabs where you can add all the important information your affiliates need.

Incorporate your logo, brand colors, and custom domain to establish a consistent brand experience. To get the most out of your check-ins, decide on a schedule and let your new affiliates know when they’ll hear from you and what to expect. This gives them an opportunity to prepare questions and helps make these conversations more productive. If you’ve been running your affiliate program for a while, you may have noticed that you receive certain questions over and over again. You can save yourself a lot of time (and frustration) by anticipating these inquiries and providing the answers upfront. Forge more successful partnership deals by ensuring that you’re activating on these strategies.

The Art of Onboarding Affiliates: Strategies for Building a Successful Affiliate Program

Effective affiliate onboarding can help empower new affiliates and retain high-quality affiliates so your brand gets the most out of affiliate-driven promotions. The partner onboarding we’ve looked at from Teamwork here was built around feedback from partners, and Nancy makes sure to mention frequently in every message that she’s there to help. To apply the bonus rewards to partners, Teamwork uses the triggers feature of PartnerStack. Triggers are «if-this-then-that» style workflows that help automate your partner program, and works similarly to many marketing automation platforms you might have used already. Post-Sign-up, an affiliate will get a welcome email with their referral link and temporary password.

Consider sending a survey to affiliates that have recently joined your affiliate program and completed onboarding, typically after their first conversion or commission payment. This survey should be focused primarily on the signup and onboarding process. Next to that, affiliate onboarding is significant to the overall growth of your affiliate program — primarily affiliate retention, which will consequently impact affiliate revenue. The more affiliates you have actively promoting your brand, the more conversions you are likely to have.